Chef Manal Al Alem Invests In Cairo-Based Food Tech Startup Yumamia

Source : forbesmiddleeast


Yumamia Inc., a Cairo-based food tech startup, revealed that it received a new equity investment from TV celebrity Chef Manal Al Alem. The startup has received total funding worth $1.3 million till date.

Founded by Belal El Borno and Mahmoud El Maghraby in 2014, Yumamia secured funding from two main investors including Faden Media, the in-doors out-of-home media network in Saudi Arabia and Publicis Groupe in France. Yumamia is a food delivery app that offers healthy food using premium ingredients and enables users to have healthy food at an affordable price.

The new investments will be used to fund Yumamia’s core menu development along with further expansion and diversification of its service in Egypt.

Aside from the cash injunction, Chef Manal will also be the company’s brand ambassador and will lend her culinary expertise in developing the menu.

Chef Manal Al Alem said “I have always supported leading startups and invest in global food related applications and I strategically chose to invest in Yumamia because I am a firm believer in the way technology will revolutionize the world of F&B, also the innovative team at Yumamia created a new leading service of its kind and cleverly established that smart technology can be well utilized.

“Chef Manal Al Alem partnership is not only going to help us take Yumamia to the next level but it’s also a great validation to what we have achieved so far,” said Belal EL Borno, CEO of Yumamia.

Since officially launching its new app in January 2017, Yumamia has experienced double-digit monthly revenue growth, the company said.

Yumamia was ranked (#84) among Top 100 Startups in the Arab World 2017 by Forbes Middle East while its most recent investor Chef Manal Al Alem is ranked among The Top 10 Arab Women Social Media Influencers.

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